The average estimated cost incurred for each click on an advertisement.

The anticipated percentage of website visitors who are expected to take a desired action, such as making a purchase or filling out a form. This action is based on the percentage that convert after entering the site.

The expected percentage of conversions or desired actions (e.g., form submissions) that are likely to result in a completed purchase. This is the action of purchase after converting on the website.

The average monetary value generated from a single customer's purchase or transaction.